Pedantics
Blog
May 27, 2024
Measuring Seasonality in Additive Models: An In-Depth Guide
May 19, 2024
Utilizing Trend Terms in Media Mix Modeling
February 19, 2024
Understanding Adstock Effects in Media Mix Modeling
February 12, 2024
Measuring Halo Effects in Media Mix Modeling
January 2, 2024
Shape Effects in Media Mix Models
December 31, 2023
An Introduction to the Design of Media Mix Models
December 30, 2023
The Role of Linear Regression in Media Mix Modeling
September 17, 2023
Summarizing Distributions for Marketers
September 16, 2023
A Brief History of Marketing Mix Modeling